MISSION
Our goal is to be a model soccer club that combines tradition and innovation, creating an inclusive, inspiring environment for our players, fans, and staff.
With our sustainable, responsible approach, we aim to keep growing and turn every challenge into an opportunity. We do this without ever losing sight of our core values, which are built upon the three pillars of truth, clarity, and performance.
Our strength lies in the commitment, diversity, and togetherness of our large soccer family.
A MODERN CLUB
We’re an innovative club that is always looking ahead. We take responsibility, we learn something new every day, and we help our family grow with empathy and awareness. We’re in step with the times and we face today’s challenges with courage. Driven by a pioneering spirit, we’re always creating new opportunities to gain a strategic edge both on and off the pitch.
OPEN TO THE WORLD
We welcome everyone who comes our way with open arms. We’re home to a mix of languages and cultures, upholding the values of tolerance and diversity every day. Proudly from Lugano, yet with our sights set on the national stage, we see soccer as a unifying force. We bring team spirit and togetherness to life, just like a real family. We do it every day and we do it with purpose.
UNIQUE
Our colors are black and white. Black represents strength, elegance, and steadfastness. White symbolizes clarity, confidence, and professionalism. Yet we’re so much more than that. We’re not like everyone else, and that’s what makes us unique. Thanks to our strong identity and a deep connection to our region, we bring the true essence of our home to every match. We are Lugano.
SOCCER EXPERTISE
We’re constantly working every day to shape the future of soccer. We focus on the next challenge without ever losing sight of the bigger picture. This dedication has made us the pride of Ticino soccer. Our ambition and know-how fuel our journey with passion and drive.
AMBITION AND STYLE
Win or lose, we uphold a soccer culture that’s proactive, where even mistakes are part of the game. We don’t just react: we’re always ready to act. We aim to approach every situation with grace and integrity. Mutual respect is key to how we engage with others. It’s motivation, it’s a core value, and it reinforces our professional commitment day after day.
INSPIRATION AND CREATION
We see ourselves as a vibrant, supportive hub of ideas. Our goal is to entertain and inspire. We’re committed to innovation, building on the success that we’ve already achieved. Enthusiasm, passion, and self-reflection: these are the values that guide us.
INNOVATION AND TRANSFORMATION
We anticipate the times and never shy away from a challenge. We don’t put limits on our ideas. We encourage those around us to go after what’s possible while striving for what seems impossible. Drawing on our strong heritage as well as our modern outlook, we’re ready to write the next chapters of our story.
STABILITY AND INTERGRITY
We’re a sustainable soccer club with a conscience. For us, serious and transparent management is both a duty and a belief. We aim to build an organization that is stable and strong. We strive to be a small club that’s a benchmark at national level and a well-respected member of the Swiss Football League. We aspire to be a well-structured, smartly run soccer club, with a unique spirit that really sets us apart. We’re driven by a clear understanding of who we are: we’re humble, we’re straightforward, and we’re grounded.
HUMILITY AND TRADITION
People from Lugano are humble yet also demanding. They strive for quality, high standards, dedication, and ambition, all of which is balanced with simplicity and a sense of perspective. We know how to achieve great things by starting off small. We proudly defend our unique identity and take pride in being pioneers and a local point of reference. We can only step confidently into the future by keeping respectfully grounded in our roots.
