“Nati Bianconeri” Project

"Nati bianconeri" is a project promoted by FC Lugano starting from January 2026 and dedicated to children born in Lugano after 1 January 2026.

The initiative was launched with the objective of strengthening the bond between the Club, the city and the families living in this territory, symbolically accompanying the youngest children from their first days of their lives.

PROJECT OBJECTIVES

The “Nati bianconeri” project fits into the Club’s vision as a reality that is deeply rooted in the local fabric, and is attentive not only to the sports-related aspect, but also to its social and community role.

Through this project, FC Lugano aims to:

• welcome the newborn generation into the “black and white” community
• strengthen their sense of belonging to this territory
• promote values of proximity, care and responsibility towards the new generations

A symbolic gesture that represents the first contact between the Club and its future supporters.

TO WHOM IS THE PROJECT DEDICATED?

Participation in the project is reserved for:

· boys and girls born in Lugano

· with a birth date after 1 January 2026

The families of all newborn children receive from the Club a Welcome Box directly at their homes, without any need to register with the Club or to request it.

THE WELCOME KIT

The heart of the initiative is the "Nati bianconeri" kit, which is sent by ordinary mail and is designed to accompany the newborn’s first months of life. The kit includes:

• an official FC Lugano mini-shirt, designed for kids
• a personalized birth certificate

There are also additional benefits for children and their families, which are made possible thanks to the support of the UBS Business Partner and the Angeli di L.U.C.A. Foundation which have chosen to support and enrich this project.

A CONCRETE COMMITMENT TO OUR TERRITORY

Beyond its symbolic value, the "Nati bianconeri" initiative represents a concrete benefit and a sign of commitment to the future of the local community.

With this initiative, FC Lugano confirms its determination to be an active and responsible presence in its territory, renewing its social commitment and continuing a project designed to grow over the years, by welcoming new generations into the great “black and white” family.