Various data and market analyses repeatedly show that a significant share of FC Lugano’s fans and supporters come from German-speaking Switzerland. The region beyond the Gotthard is therefore a strategically important target market for the Bianconeri as well as for our partner Lugano Region (Ente Turistico del Luganese), the tourism organization of the city of Lugano. To achieve greater visibility and appeal among relevant target group segments outside of Ticino, even beyond away games in the Swiss Super League and the Swiss Cup, F.C. Lugano SA is joining forces with Lugano Region in a range of different activities. Whether it’s the «BILANZ Business & Football Summit presented by Lugano Region», l’«FC Lugano Golf Tour driven by Lugano Region» or «The Road to Lugano powered by Lugano Region»: all joint initiatives are aimed at getting as many people as possible excited about our home region and its many attractions – including AIL Arena, which will open its doors in the summer of 2026.
