The bond between FC Lugano and the city it represents takes shape in a new lifestyle range. Introducing the Postcard Series – Lugano Vintage, a capsule collection inspired by vintage postcards and some of the most iconic views of the Lugano area.
Lugano is home to the bianconeri, and its landmarks, colours and landscape are an integral part of the club’s identity. It is precisely this relationship that has given rise to a collection which takes the FC Lugano story beyond the football pitch, transforming familiar images of the city into wearable designs.
GLIMPSES OF LUGANO
The lake, Mount Brè and its historic funicular, Gandria and the landscape surrounding the city take centre stage in the illustrations created for the Postcard Series – Lugano Vintage.
A nod to the postcards of yesteryear, which capture the memory and identity of a place in a single image, reinterpreted through a contemporary bianconero aesthetic.
The design of the garments plays precisely on the connection between the Club and the local area. On the front is a simple ‘bianconeri’ signature, embroidered in cursive. The back, meanwhile, becomes a postcard in its own right, featuring vintage illustrations dedicated to Lugano and its most recognisable landmarks.
TWO T-SHIRTS AND A HOODIE
The capsule collection comprises two T-shirts and a cotton hoodie, characterised by a clean, minimalist style and designed to be worn even away from the stadium.
A range that lets you proudly represent our city and the bianconeri colours, both in Lugano and around the world.
The Postcard Series – Lugano Vintage is now available in the official FC Lugano shop.
