Spring is just around the corner, and now is the perfect time to add a touch of black and white to your style. To mark the start of the warmer months, we present the New Era x FC Lugano cap collection, born from a collaboration with one of the world’s most recognised brands in sport and streetwear.
With the arrival of warmer weather, this range finds its perfect setting: days spent outdoors, more pleasant temperatures and matchdays enjoyed in the sunshine. It’s the perfect time of year to rediscover an accessory that combines the Bianconeri identity with contemporary style.
The collection features five distinct designs, created to suit different styles and preferences, whilst maintaining a clear identity consistent with the black and white colours. Alongside the more classic black versions – featuring the logo or the founding date ‘1908’ – there is also a special lilac version, perfect for those looking for a more original touch without compromising their loyalty to the Club.
The models in detail are:
- the 39THIRTY stretch fit with a sporty and contemporary silhouette
- the 9FORTY black on black, the iconic Crus cap
- the “1908” bucket hat, with a more urban feel
- the 9FIFTY with a bold and distinctive V-shaped design
- the lilac 9TWENTY, a more contemporary and casual option
A range that blends Juventus tradition with contemporary style, designed to accompany fans on matchdays as well as in their everyday lives, combining references to the Club’s identity with New Era’s signature style.
The caps in the collection are available now, online and at the Club’s official store at the Cornaredo Stadium.