The 2026/27 season ticket campaign marks the run-up to the first season at the new AIL Arena, a historic milestone for the bianconeri and for the city. After years of waiting, the new home is now a reality: it is now preparing to experience its first season alongside the team, the local community and everyone who wants to be there from day one.
The idea behind “La Città scende in campo” is to showcase a Club that is increasingly intertwined with the fabric of Lugano, its streets, its landmarks and the people who live there every day. That is why, from the very start, the campaign chose to move beyond traditional spaces and directly involve fans, residents and supporters.
FROM THE CITY CENTRE TO THE ARENA
The first photo shoot took place in the centre of Lugano, amongst the city’s streets and featuring the people who live there every day. Bianconeri faces and locations that gave shape to a campaign created to tell the story of the bond between the Club and the local community.
Subsequently, the same story moved to the heart of the AIL Arena. During the Opening Weekend, many fans took part in the campaign’s second photo shoot, becoming part of the new images that will accompany the journey towards the start of the 2026/27 season.
A CHAPTER IN HISTORY You only get to experience the first season at the AIL Arena once. It will mark the start of a new era for the Club and for the city: 19 Brack Super League matches, a new state-of-the-art home ground, and a chapter destined to go down in the club’s history.
Season tickets for the 2026/27 season are already available, with prices starting from just CHF 14 per match. All information regarding prices, how to purchase, seat selection and season ticket benefits is available in the dedicated section of the website.