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WHITE V ON A BLACK BACKGROUND, AN ELEGANT HOMAGE TO TRADITION
Club

WHITE V ON A BLACK BACKGROUND, AN ELEGANT HOMAGE TO TRADITION

May 27, 2026

F.C. Lugano SA is proud to unveil its new home kit for the 2026/27 season, the first of a new era marked by the opening of the AIL Arena. A kit that looks to the future whilst drawing inspiration from the roots to which it remains anchored, offering a contemporary reinterpretation of one of the most iconic symbols of the bianconero tradition.

The undisputed star is the return of the historic white ‘V’ on the chest, an emblem of identity that has accompanied some of the most significant moments in the Club’s history. A strong nod to tradition, set against an almost entirely black shirt, paying homage to the timeless elegance that has always distinguished FC Lugano and its values, featured on the back of the crew neck where the team’s motto “noibianconeri” stands out, and on the crew neck where the now indispensable “truth, clarity and performance” are inscribed.

The tradition of the V on one hand, a break with the past on the other, with the choice of ‘total black’ for the entire home kit. A perfect balance between heritage and modernity, the elegance of black is enhanced by refined white inserts on the collar, sleeves and sides, which accentuate the design and further emphasise the club’s aesthetic vision and identity, also reflected in the V featured as a pattern on the fabric.

Elegant, modern and deeply rooted in its history, the new 2026/27 home shirt is made from Future fabric, the innovative material developed by Erreà to combine high performance with sustainability. This choice is part of a concrete path towards a more responsible future, in line with the targets set by Erreà for 2030: to reduce the carbon footprint per unit produced by 30% and increase the use of sustainable materials by 20%.

It represents the meeting point between tradition and innovation, the symbol of a club ready to step ambitiously into its new home and a new era, drawing strength from a glorious past yet determined to evolve in order to rise to the challenges of the future.

 

The 2026/27 home shirt is available to buy online via the following link and at the new FC Lugano Official Store during the AIL Arena opening weekend (30 and 31 May 2026).

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