The photo shoot dedicated to the 2026/27 season ticket campaign ended with a response that exceeded all expectations. On Saturday 31 January, the heart of Lugano was transformed into a large open-air set, where hundreds of fans responded enthusiastically to the Club's invitation, taking part in the shoot at three symbolic locations in the city.
During the day, FC Lugano had the privilege of meeting not only numerous supporters of all ages, but also former players and iconic citizens of Lugano, all united by the desire to take part in a special moment. A serene, authentic and participatory atmosphere accompanied the filming at LAC Lugano Arte e Cultura, Piazza della Riforma and Parco Ciani, confirming once again the strong bond between the Club and its territory.
FC Lugano would like to thank all those who dedicated their time, energy and passion to this initiative, contributing first-hand to the creation of the images that will accompany a historic season: the first in the new AIL Arena. The extraordinary participation recorded is a clear and encouraging sign of the city's closeness to the Club at such a significant moment of transition.
The final result of this campaign will be published in March, with the start of the free sale of season tickets and the official start of the 2026/27 campaign.
