New additions to the team, new styles to wear. FC Lugano presents ‘New Arrivals’, featuring six new lifestyle pieces for adults and children, perfect for the stadium and leisure time.
For adults, the Script polo shirts for men and women make their debut, alongside the Tonal Logo and Heritage T-shirts. Both in sand colour, the two T-shirts stand out for their details: a tone-on-tone embroidered logo on the former, and a graphic on the back paying tribute to the Club’s history on the latter.
Young fans have their own new releases too: the Bianconero x Sempre T-shirts, in Pink and Sky Blue, featuring the historic logo and a slogan that speaks of a timeless passion.
The face of the campaign is Behruz Karimov, a new signing for the team and the star of the campaign images wearing the official 2026/27 T-shirt. Alongside the season’s official polo shirt – both designed by Erreà – these pieces join the six new additions in the New Arrivals selection.
Discover all the products in the online shop and choose your next bianconero item.
As always, all FC Lugano Members enjoy a 10% discount on all official Club merchandise.