FC Lugano is proud to present its new third kit for the 2026/27 season, an elegant and meaningful design, created to once again highlight the deep bond between the Club and its city.
At the heart of the design lies the local area itself: the city map, complete with its streets and neighbourhoods, features on the chest. A ‘V’ also stands out against the urban backdrop, positioned at the AIL Arena – the Club’s new home and the heart of the bianconeri supporters’ community. This symbolic detail echoes the central theme of the season ticket campaign and FC Lugano’s entire brand strategy, reinforcing the idea of a shirt that represents not only a team, but also the local area that supports and accompanies it.
Crafted in a sand colour, the new away kit stands out for its refined, contemporary style, enhanced by a black embroidered logo on the chest and bianconeri detailing on the collar and sleeve cuffs. A kit with a clean, minimalist design, yet one that conveys a strong message and sense of identity.
Ti-Energy fabric has been chosen for the new 2026/27 Third Kit; this technology was developed by Erreà with the aim of combining performance, comfort and protection. The fabric incorporates zinc oxide microparticles into the fibres and features a water-repellent treatment, helping to make the garment breathable, liquid-resistant and designed to support athletes in the best possible conditions.
PRESENTED BY FC LUGANO MEMBERS
The new third kit was unveiled in a special way, through a live photoshoot featuring eleven FC Lugano Members. The decision to involve eleven supporters was no coincidence: to present the new kit, the Club did not choose the players, but eleven local residents. A tangible embodiment of the slogan ‘The city takes to the pitch’.
The Members gathered in the afternoon at the exclusive lakeside venue of the Boat Centre in Lugano. Here, they were given a sneak preview of the new kit, marvelled at it and tried it on to become the faces of the launch campaign. The photo shoot then continued on the lake, with a boat trip whilst wearing the new Third kit, which was presented to all participants at the end of the day.
Through this initiative, FC Lugano has once again sought to reaffirm its close ties to the local area and its community. The team, the club, the fans and the City of Lugano are all part of the same story: a story that continues, both on and off the pitch.
The 2026/27 Third Kit is available online and at the FC Lugano Official Store.
SEE THE PHOTOS FROM THE LIVE SHOOT BELOW:
