The Club’s 2026/27 season ticket campaign is now also taking centre stage in Lugano’s urban landscape, with TPL buses branded with the AIL Arena logo carrying the message “The City Takes to the Pitch” – the slogan chosen to mark the run-up to the Bianconeri’s first season at the Club’s new home.
Their presence on the streets of Lugano naturally reflects the journey taking the Club towards its first season at the AIL Arena, a modern, state-of-the-art stadium set to mark a significant turning point not only for football, but for city life in general. The new facility is, in fact, poised to become an ever-greater part of Lugano’s urban fabric, accompanying a significant and exciting transformation for the whole community.
It is no coincidence, moreover, that public transport is being used to promote this campaign. Buses will also be providing a link between the city and the AIL Arena, with season ticket holders able to travel free of charge on match days thanks to the validity of their ticket across the entire Arcobaleno network.
With just over twenty days to go before tickets go on general sale, the campaign continues to remind us just how close the Club and the local area are to a historic milestone. Through an affordable pricing policy, with season tickets starting from CHF 99, the aim is to allow as many fans and residents as possible to experience the first, eagerly awaited season at the new stadium right from the start.
The AIL Arena is getting closer and closer, ready to become part of the city’s life and to host a season destined to mark a new beginning.