As announced during the press conference held on 20 January, FC Lugano is entering the heart of the 2026/27 season ticket campaign – the first season in the new AIL Arena – with a special day entirely dedicated to the creation of official content.
On Saturday 31 January 2026, the Club will be in the heart of Lugano for a day of filming around the city, designed to directly involve the fanbase and to build together the images that will accompany the 2026/27 season ticket campaign. A project that takes shape across the territory and comes to life thanks to the collective participation of the Bianconeri supporters.
Throughout the day, the production team will stop at three iconic locations in Lugano – LAC Lugano Arte e Cultura, Piazza Riforma and Parco Ciani – where photo and video shoots will be carried out for the 2026/27 season ticket campaign.
Fans who are at the three locations during the indicated time slots will be able to take part directly in the filming, becoming an integral part of the official images. An opportunity to experience the behind the scenes of the campaign up close, share a moment of fun and actively contribute to a project that will accompany us on the way into the new AIL Arena.
The invitation, open to all supporters and fans, is to show up wearing jerseys, scarves, flags or any other black-and-white clothing, ready to get involved: taking part in the shoots will require just 10–15 minutes.
PROGRAMME – SATURDAY 31 JANUARY 2026
From 09.00 to 11.00: LAC Lugano Arte e Cultura
From 11.30 to 13.30: Piazza Riforma
From 15.00 to 17.00: Parco Ciani
FC Lugano invites all its supporters to take part in this initiative and to share a moment that symbolically marks the final step towards the AIL Arena.