F.C. Lugano SA is delighted to announce Feldschlösschen Getränke AG as its new Premium Partner with effect from 1 July 2025. The agreement will initially run for six years and will end on 30 June 2031. The long-established company, based in Rheinfelden, is thus strengthening its existing commitment to the current leaders of the Credit Suisse Super League.
Feldschlösschen Getränke AG is Switzerland’s largest drinks distributor and holds, amongst other things, the exclusive rights to distribute the famous Pepsi-Cola brand – owned by the US food and drinks giant PepsiCo – within the country. As part of the strengthened partnership between Feldschlösschen Getränke AG and F.C. Lugano SA, from the 2025/26 season onwards, the Pepsi-Cola logo will appear on the back of FC Lugano’s first-team official kits for domestic competitions.
Feldschlösschen Getränke AG: Feldschlösschen, headquartered in Rheinfelden, is Switzerland’s leading brewery and largest drinks distributor. Founded in 1876, the company employs 1,200 staff across 22 sites throughout Switzerland. With a range of over 40 Swiss beer brands and a comprehensive portfolio of beverages, ranging from mineral water to soft drinks and wine, Feldschlösschen serves 25,000 customers in the catering, retail and beverage distribution sectors.
PepsiCo: PepsiCo products are consumed more than a billion times a day in over 200 countries and regions around the world. In 2023, PepsiCo recorded net sales of over 91 billion dollars, thanks to a range of food and drink products that includes brands such as Lay’s, Doritos, Pepsi-Cola, Lipton, Gatorade, 7UP, Rockstar Energy and SodaStream.