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FC Lugano Membership

Erreà Experience

The 2026/27 season has only just begun, but FC Lugano is already looking ahead. For the 2027/28 season, the Club has decided to involve its supporters even more closely: for the first time, FC Lugano Members will contribute to the creation of the Bianconeri’s Third jersey.

This page features the three colour concepts and all the information needed to take part in the initiative. The voting link will be sent directly to FC Lugano Members by email. Six of them will also have the opportunity to take part in the creative process at the headquarters of Leading Partner Erreà in Parma.

HOW TO TAKE PART?

SCOPRI I TRE MOODLake, Mountains and Sunset: three inspirations born from Lugano and its surroundings
SCEGLI IL TUO PREFERITOIf you are an FC Lugano Member, or decide to become one, you can vote for your preferred option
SCOPRI SE SEI SELEZIONATOSix Members will be drawn from those who voted for the winning option
CREA LA MAGLIAThe six selected Members will be invited by Erreà to Parma to take part in the creation process

Option 1: Lake Blue

  • Inspired by Lake Lugano
  • An iconic element of the city and its landscape
  • The blue of the water and the reflections of the sky
  • Freshness, light and depth
Gallery image 1

Option 2: Sunset Orange

  • Inspired by Lugano’s sunsets
  • The light that embraces the city, lake and mountains
  • Warm tones and orange shades
  • Warmth, intensity and character
Gallery image 1

Option 3: Mountain Green

  • Inspired by the mountains surrounding Lugano
  • A tribute to the nature of the region
  • The green of meadows and vegetation
  • Energy, authenticity and a sense of belonging
Gallery image 1

Now it’s your turn to vote!
Take a look at the three options and choose the colour you would like to become the starting point for FC Lugano’s Third jersey for the 2027/28 season.
Voting is reserved for FC Lugano Members (who will receive the voting link by email) and will remain open until 23:59 on 4 October.

NOT AN FC LUGANO MEMBER YET?

This is your chance to become one: only Members can take part in the vote and have the opportunity to win one of six spots for the Erreà Experience in Parma, where they will contribute in person to the creation of the 2027/28 Third jersey.

BECOME AN FC LUGANO MEMBER

WANT TO BE PART OF THE ERREÀ EXPERIENCE?

The Erreà Experience x FC Lugano Membership will take six Members to the headquarters of our Leading Partner Erreà in Parma, offering them a close-up look at the world behind the creation of a match jersey. An exclusive experience combining the design of the new jersey, a behind-the-scenes look at the company and the discovery of the Emilia region.

In the form, Members will be able to express their preference among the three colour concepts and choose whether they also wish to apply for one of the six available places from 18 to 20 October. Participation in the draw is reserved for FC Lugano Adult and Lifetime Members.

⚠︎ Please select the option to take part in the Erreà Experience only if you are definitely available from 18 to 20 October 2026.

Erreà Experience programme in Parma

18 OCTOBER – ARRIVAL IN PARMA
Departure from Milan Central Station in the afternoon, arrival in Parma and hotel check-in.

19 OCTOBER – INSIDE THE WORLD OF ERREÀ
Welcome coffee and company visit, lunch at Erreà headquarters and first part of the workshop dedicated to the new 2027/28 Third jersey.
Dinner in Parma in the evening.

20 OCTOBER – FOOD VALLEY AND WORKSHOP
Morning dedicated to the Food Valley Experience, followed by lunch and the second part of the creative workshop.
The experience will conclude in the late afternoon.

Note on the creative process

The creation of the 2027/28 Third jersey will comply with ASF and UEFA regulations. Certain elements will therefore be predefined, and all design choices must meet the requirements for the jersey to be approved and used in official competitions.

The final design will also be subject to technical production constraints.